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Marketing

Woo-Hoo! WooCommerce for E-commerce!

Over the past several months I’ve been working with WooCommerce experts who work with e-commerce businesses. For those who aren’t familiar with WooCommerce, it’s a plugin from WordPress that turns a website into an e-commerce powerhouse. The Australian firm BuiltWith, which provides website profiling, lead generation, analysis, and other support services for e-commerce, reported that 12%… Continue Reading Woo-Hoo! WooCommerce for E-commerce!

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Lifestyle Marketing Mobile technology

Is Your Website Right for Mobile-First Design?

If your Google (or other) analytics show that most of your website visits come through mobile devices (usually smartphones), you may be wondering if it’s time to consider a mobile-first strategy. Mobile-first design is gaining in popularity because mobile search has now surpassed desktop search. Younger consumers are far more likely to only use mobile… Continue Reading Is Your Website Right for Mobile-First Design?

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Arizona business Marketing

Marketing Lessons From WordCamp Phoenix

I recently volunteered at WordCamp Phoenix, an event I’ve attended in the past. For those who aren’t familiar with WordCamp, it’s a WordPress conference. Most WordCamps are strictly local. I use WordPress for this website and with a few of my clients. I’ve even developed a couple of sites with it. WordPress was created to… Continue Reading Marketing Lessons From WordCamp Phoenix

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Arizona business Marketing

Make Your Website ADA Compliant

I was surprised to read that an important part of the Americans with Disabilities Act (ADA) still hasn’t been finalized. Final rules were supposed to be issued last year about making websites ADA compliant, but have been delayed to next year. However, this hardly means that businesses required to meet ADA requirements for physical access—schools,… Continue Reading Make Your Website ADA Compliant

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Grammar Marketing

Relax. You’re Using Grammarly.

I am so glad I found Grammarly. One of the frustrations I have with WordPress is that it refuses to incorporate a spell or grammar check in its dashboard. Sure, I can draft in Word, which has its own built-in spelling and grammar check, and upload new pages to WP. But this is rarely a smooth… Continue Reading Relax. You’re Using Grammarly.