Repurpose Your Content

Great content should be shared in all kinds of ways on and off the web. This is called repurposing content.

Let’s say you’ve rewritten the content on your homepage. It was probably a pretty big effort and perhaps you changed the content a few times until it felt (and read) true to your intentions. Don’t let the effort end there – use that content in other places.

Maybe you just started blogging and your analytics are showing that people are landing on your blog posts and reading them. Perhaps some are even commenting – which is really a big deal (as long as it’s not spam!). This is good content to use in other formats.

Boots repurposed for flowerpots. You can repurpose content, too.