Search Engine Optimization (SEO)
A word about keywords and search engine optimization (SEO)
Your website’s Number One priority is to deliver relevant, well-written content. This means carefully using keywords you or a keyword specialist identified that (1) describe your business and (2) help it rank with search engines.
Search engine optimization (SEO) is a technique that places keywords and keyword phrases in strategic locations that search engines easily find, such as headers and in metadata. A lot of SEO is driven by written content.
Writing with keywords in mind can be a little tricky. You want keywords to fit in and sound natural, so it’s important to understand that they don’t have to be an exact match all the time. Search engines always look for synonyms and in fact, list similar search suggestions on every search engine results page, or SERP.