Skilled Web Content Services to Help Your Site Stand Out From the Competition
Is your website delivering business for you? Or do you struggle with:
Don’t struggle – get expert writing services to strengthen your content.
If your website isn’t bringing in new sales, it’s time to look at your content and its optimization.
Content is the foundation of any good website. Content gives visitors a reason to come to your site and learn more about your business. But it’s not just any old content that will do the trick. Your content needs to be original, informative, and interesting for it to rank well in search engines your patients and clients turn to when they’re on the web.
Investing in content and search engine optimization (SEO) will give your website a strong foundation that will help drive more content to it and encourage more sales. It’s an essential investment in your business’s future.
Website content includes every written word, image, and video on your site.
Anything that appears on a webpage is considered website content.
I focus on words and language and strongly recommend using images and video as long as they don’t slow site speed. There are ways to reduce image sizes, improve loading speeds for images and videos, and maximize SEO attached to them. Together, these efforts work to attract site engines looking for information you have that answers a search query.
A word about keywords and search engine optimization (SEO)
Your website’s Number One priority is to deliver relevant, well-written content. This means carefully using keywords you or a keyword specialist identified that (1) describe your business and (2) help it rank with search engines.
Search engine optimization (SEO) is a technique that places keywords and keyword phrases in strategic locations that search engines easily find, such as headers and in metadata. A lot of SEO is driven by written content.
Writing with keywords in mind can be a little tricky. You want keywords to fit in and sound natural, so it’s important to understand that they don’t have to be an exact match all the time. Search engines always look for synonyms and in fact, list similar search suggestions on every search engine results page, or SERP.
Blogs and newsletters go beyond website content to speak directly to your audience.
Make sure your website content is well-written, engaging, and optimized for search engines.
Great content should be shared in all kinds of ways on and off the web. This is called repurposing content.
A content audit can help you make sure that your website content is reaching the audiences you want.
