Web Content & Web Writing FAQs
Here’s a detailed writing services FAQs about my work and how I can super-charge your website content.
Web Writing Tip: Many colleges and universities offer web writing classes. Check with your local community college first to get the best tuition rates.
Why should I hire a professional writer for my website?
There are several reasons to hire a professional writer with web content credentials to work on your website.
- We bring a true love of the written word and care about what we produce.
- We understand that writing for the web requires certain skills like SEO. It is not the same as writing a report, script, or book.
- We always look for ways that maximize the impact of the content we produce for our clients.
- We understand legal restrictions regarding copyrights, disclaimers, and privacy – and when we need to consult experts.
Hiring a professional writer for your website is a legitimate investment in your business and a recognized expense that can be offset when you file your taxes. TimeStorm Communications is an LLC established under the rules of the State of Arizona and has a separate tax ID for this purpose. This ID is on every invoice we send.
What is writing for the web?
Writing for the web is a skill and is different from writing an essay or article. Website content is often skimmed, so it’s important to know how to attract readers’ attention. Writers who specialize in the web use eye-catching hooks like headers, subheaders, and callouts with keywords that get a reader’s attention.
There is so much content out on the web that search engines need clues to tell them what will answer a search query. Again, this is where someone skilled in providing web content stands out. A well-crafted web page can answer more specific queries typed into a search engine. Search engines also look for signs of authority, which include proper grammar, punctuation, and good content organization
What constitutes high-quality website content?
High-quality content is above all else, useful and accurate content. It should be up-to-date, even if it’s evergreen – (content that’s not likely to go out of date and have a long shelf life.
Content should also be user-friendly, free of jargon and slang. If they must be used for effect or to demonstrate authority, it’s essential to define them for audiences who might not have a highly technical background. The same goes for acronyms. In my own family, an alma mater is ASU, or Appalachian State University. Another graduated from Arizona State University.
How do you organize website content?
I organize top-down, starting with homepage content that tells a visitor what the site is about and what’s inside.
The web forces writers to be more precise and economical with words. Here’s how I organize web content:
- I write in short, three- to four-sentence paragraphs with plenty of space in between them
- I emphasize main concepts in page titles, H1/H2 headers, and callouts
- I use bullet points