Lifestyle Marketing

The State of the Spoken Langauge

For the past several months I’ve been providing captioning services for people who are hard of hearing and use one of those caption phones that let them read their conversations. Many customers are older people who also use hearing aids. I’ve written about how people are speaking faster than ever before, which makes conversation harder […]


How Friendly is Your Outgoing Voicemail?

Have you ever been put off by an outgoing voicemail or auto-response email? A lot has been written about email since it’s a terrifically effective marketing tool. Marketers and their writing staff understand that subject lines have to be appealing and accurate to entice people to open the email. Not so for voicemails. And although […]