When did you last evaluate your website content?
Is it keyword-rich and informative? Or is it outdated and full of fluff?
If it’s that second one, it’s time for an overhaul. Start with a website content audit as a first step to identify where fresh, keyword-rich content can improve your website’s visibility. Once you have stronger content, you’ll see that prospective customers will find you when they’re searching for products or services like yours.
What is a content audit?
A content audit goes beyond the content scan you get from most website auditing services. I take a deep dive into your content and analytics to see where language and solid SEO practices can strengthen it.
I also look at how you write. Many people unconsciously move between first, second, and third person or write in a passive style. I’ll show you where these occur and what steps you need to fix them.
Most audits don’t do a deep dive into content. At best, they use tools that look for headers, keyword density, reading level, and if enough words appear on each page.
Why should my website have a content audit?
If you’re serious about making your website the best it can be, you need to invest in a comprehensive website content audit. This is the only way to get an expert, unbiased opinion on how your site is performing and where there is room for improvement.
Remember, content is key to your online success. It’s how you present yourself to the world, and it’s how you connect with your customers and clients. For your website to be effective, your content needs to be well-designed, informative, and optimized for search engines as they crawl around the web.
What to expect from a content audit?
My audit will provide you with actionable, concrete recommendations for your site content. Whether it’s fixing grammar, checking links, optimizing how keywords fit into your content, or redesigning your navigation, you can be confident these changes will have a positive biggest impact on your business.
After each meeting, I will create a checklist of observations and recommendations for you. I also provide content writing services that follow these items.
How is a web content audit conducted?
I conduct audits using Zoom meetings. I think this is most effective when a client is present. The meeting takes about one hour to complete.
I will need access to go “inside” your website software to check on items like metadata and reading scores. Your web guy/gal should be able to grant me access. I’d appreciate having access a day or two before our meeting.
With my help, you can make sure your website content is the best it can be – and that it’s working hard to promote your business and help you achieve your goals. Contact me today to learn more about my Website Content Audit services!
Rate for Web Content Audit
The cost for a Web Content Audit is $300 and takes about one hour. Audits are conducted on Zoom and will include a checklist of recommendations.
I have known Ruth Ann for several years and worked with her on a number of web content projects. She reliably delivers high-quality web copy. She works so well with my clients! I heartily recommend her to anyone looking to improve the content on their website.
I managed a team of freelance writers at a Phoenix-based digital marketing agency, and it is my pleasure to write this recommendation for Ruth Ann Monti. Ruth Ann was one of our “go-to” writers, and I count on her to cover a wide variety of topics including business, lifestyle, and tech. She is thorough, her research is superb and her writing is clear and concise. She always meets her deadlines and can easily change course if an assignment warrants it. If you’re considering hiring Ruth Ann for freelance work, I heartily recommend her. I only wish there were more of her!
I had the pleasure to work with Ruth Ann for two years. Her expertise, work ethic and drive for perfection were second to none. Her understanding of electronic communication enables her to write copy that takes into account new technologies. She was given several demanding projects and she never let me or Anthem Education down. I highly recommend Ruth Ann.
Ruth Ann helped me with setting up my LinkedIn page and my website. She is accessible, reliable, and solution-oriented. She has abundant patience for questions and is able to explain technical issues in plain English.
I needed an editor for a children’s book, and I’m glad I found Ruth Ann. She did a fine job, and it was a pleasure working with her.
Get unique content to attract more site visitors looking for your products or services.
Don’t be shy: call me!
