Repurposing Content

Repurpose Your Content

Great content should be shared in all kinds of ways on and off the web. This is called repurposing content.

Let’s say you’ve rewritten the content on your homepage. It was probably a pretty big effort and perhaps you changed the content a few times until it felt (and read) true to your intentions. Don’t let the effort end there – use that content in other places.

Maybe you just started blogging and your analytics are showing that people are landing on your blog posts and reading them. Perhaps some are even commenting – which is really a big deal (as long as it’s not spam!). This is good content to use in other formats.

Boots repurposed for flowerpots. You can repurpose content, too.

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Repurpose Website Content for Presentations

You’ve probably presented your business at meetings – even if it was just an introduction. So you’ve got the old elevator speech down pat. Expand on it in a presentation that goes a little bit more in depth about your specific services.

PowerPoint is Still A Great Way To Present!

I know, PowerPoint is so 1990s. But the thing is, it works.

Let’s start with a PowerPoint or similar slide-based tool based on your homepage content.

Go ahead and open up whatever slide software you use (it certainly doesn’t have to be PP) and start populating slides with your content. Cutting and pasting are fine.
Limit yourself to one basic idea per slide, with three to four that follow it with details.
Now go back and reduce content into even more basic statements.

Don’t worry about the format or template at this stage. As you work, you’ll see the value in breaking down ideas into easy-to-read pieces – just like written content for blogs, newsletters, and even website content.

Now you have a nice little tool you can share in online meetings and on your social media profiles as a way to introduce who you are and what you do. And if you aren’t satisfied with how your presentation reads, contact me for help. I’ll showcase your content in the most effective way.

Video Presentations With Slides

In many ways, Zoom has brought back slide presentations. (It’s probably because slides help speakers focus!) Plus, they can be downloaded and shared with participants.

Here’s how you can repurpose content like blogs for a video meeting. Let’s say you have a blog post that’s getting pretty decent traffic. Break it down for an informational presentation, and include links so viewers can go right to the same sources you cite.

Make sure you add a couple of slides from your introductory slide deck at the end so people know how to contact you.

Let’s Talk About Repurposing Content

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I needed an editor for a children’s book, and I’m glad I found Ruth Ann. She did a fine job, and it was a pleasure working with her.

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I worked with Ruth Ann for almost three years. I find her to be professional, helpful and a go-to person in her area of expertise. Very creative with the ability to work in an ever-changing fast-paced and deadline-driven environment, Ruth Ann proved to be an asset to her department and the company.

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Ruth Ann helped me with setting up my LinkedIn page and my website. She is accessible, reliable, and solution-oriented. She has abundant patience for questions and is able to explain technical issues in plain English.

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Ruth Ann and I worked together as proposal writers. I admired her work ethic, as well as her great writing and research skills. In her role, she worked closely with the sales staff, particularly those who sold specialty drug services to healthplans and used her interviewing skills to draw out information about prospective clients that they may not have initially thought was important.

She also helped our team establish a usable proposal database, and was an active supporter of keeping information up to date. I enjoyed working with Ruth Ann and would recommend her for writing and research services.

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Ruth Ann has a talent for quickly turning out engaging, compelling business content. She writes informatively on complex topics and her production is fluid and seamless. When appropriate, she can add a touch of humor. Ruth Ann is current on all the latest, ever-evolving social platforms and software. Highest recommendation, you can’t go wrong.

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Repurpose Your Content

Learn More About Repurposing Your Content

PowerPoint is Still A Great Way To Present!

Clients Testimonials

Schedule an Appointment to Get Started with Repurposing Your Content

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