Is your social media content supporting your overall marketing efforts?
- How often do you update the content on your social media pages?
- What about the content you put out there? Are your posts or tweets being shared?
- Are you able to check you social media sites at least once a day to see if there are questions that need answering?
If you don’t have the time to monitor your social media or social media content, let me handle some or all of it for you.
Social Media Reflects Your Brand
Social media like Twitter and Facebook are fun to use; that’s why they’re so successful!
However, when you use them for business purposes, be sure they stress the positive values of how you work and conduct your personal life. Because in today’s world, how you use your social media reflects your brand. Your brand can easily become (or be seen as) an extension of you.
I’ll give you an example. I use Twitter frequently for TimeStorm Communications. The account is @TimeStormComm, but tweets appear with my name. By mixing my name—my personal brand—with my business, I’m sending a message that I am my business (the truth of course) but this means I need better be careful about what I tweet and retweet.
A Few Good Rules for Facebook and Twitter
Here are a few guidelines for businesses that use Twitter and Facebook:
- Keep separate accounts for your personal and business use. Facebook offers several page templates for businesses to match their purpose: retail or brand, community focus, local business, entertainment. Once you select a template, you can further customize it with categories.
- Customers use social media for customer service purposes, so be sure to check your accounts often, every day if possible.
- Don’t tweet or share everything that interests you. First consider the broad or narrow appeal of a tweet you like. But it’s perfectly fine to tweet something a little different from your usual fare. Just be sure it isn’t offensive.
- Schedule your tweets for different times. One guy I follow sends out great information, but he tweets out about 30 items at once. He’s crowding my page!
- Retweet and repost. People like it when they see their work shared. It can also increase your own social media presence.
LinkedIn is Today’s Yellow Pages
If you aren’t on LinkedIn, get on it. LinkedIn serves the same function that YellowPages did before the Web.
LinkedIn’s basic services are free for business and personal use. The personal pages are pretty robust and let you join an unlimited number of groups and post on other personal pages, sort of like a business version of Facebook minus the more freewheeling style you find there.
Basic business page functions are more limited (you can only join three groups) but they have better advertising tools than personal pages. They are particularly useful for B2B businesses.