If your Google (or other) analytics show that most of your website visits come through mobile devices (usually smartphones), you may be wondering if it’s time to consider a mobile-first strategy. Mobile-first design is gaining in popularity because mobile search has now surpassed desktop search. Younger consumers are far more likely to only use mobile… Continue Reading Is Your Website Right for Mobile-First Design?
I recently volunteered at WordCamp Phoenix, an event I’ve attended in the past. For those who aren’t familiar with WordCamp, it’s a WordPress conference. Most WordCamps are strictly local. I use WordPress for this website and with a few of my clients. I’ve even developed a couple of sites with it. WordPress was created to… Continue Reading Marketing Lessons From WordCamp Phoenix
I attended the sixth annual Phoenix Mobility Conference in September at Arizona State University. This is the second year in a row that a university hosted the event; last year’s conference was at Grand Canyon University. Interestingly, artificial intelligence (AI) and augmented reality (AR)—not mobile technology—were the focuses for much of this year’s conference. At… Continue Reading Can Artificial Intelligence Replace the Human Touch?
A couple of years ago, I wrote a post on LinkedIn about making customer rewards like coupons worthwhile to customers. I relayed a story from a friend about a spelling-challenged bakery that had mangled the spelling of her son’s name on his birthday cake. In exchange for their trouble, she got a complimentary mini-quiche and access… Continue Reading When a Coupon Isn’t a Reward
Have you been getting more spam calls lately? Of course you are. Everyone is in spite of the Do Not Call (DNC) Registry. So what’s going on? DNC Can’t Keep Up With Phone Technology Actually, the DNC list worked pretty well back in the day. It came from early anti-spam legislation and was set up… Continue Reading The Return of Spam Calls