Tag: phone marketing

Falling Off the Phone Tree

Post author By Ruth Ann Monti
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I’ve become pretty familiar with phone trees since I started providing phone captioning services for people with hearing disabilities. This service is provided free from the Federal government through phone service taxes. But many of its users struggle with automated answering tools businesses use to reduce the number of live customer service agents. Here in […]

Tags accessibility, customer loyalty, customer service, disability, phone marketing

Lifestyle Marketing

Marketing to Seniors By Phone? Keep It Clear and Concise.

Post author By Ruth Ann Monti
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I work a part-time job where I have the opportunity to listen in on customer services and marketing to seniors delivered via phone. For the most part, I’m not impressed. Aside from the obvious frauds (and I’m glad to report that many seniors smell a rat pretty quickly), far too many businesses are missing an […]

Tags phone marketing, senior citizens

Marketing Mobile technology

The Return of Spam Calls

Post author By Ruth Ann Monti
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Have you been getting more spam calls lately? Of course you are. Everyone is in spite of the Do Not Call (DNC) Registry. So what’s going on? DNC Can’t Keep Up With Phone Technology Actually, the DNC list worked pretty well back in the day. It came from early anti-spam legislation and was set up […]

Tags phone marketing, phone scams, spam