I’ve become pretty familiar with phone trees since I started providing phone captioning services for people with hearing disabilities. This service is provided free from the Federal government through phone service taxes. But many of its users struggle with automated answering tools businesses use to reduce the number of live customer service agents. Here in… Continue Reading Falling Off the Phone Tree
I work a part-time job where I have the opportunity to listen in on customer services and marketing to seniors delivered via phone. For the most part, I’m not impressed. Aside from the obvious frauds (and I’m glad to report that many seniors smell a rat pretty quickly), far too many businesses are missing an… Continue Reading Marketing to Seniors By Phone? Keep It Clear and Concise.