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Arizona business Lifestyle Marketing

When a Coupon Isn’t a Reward

A couple of years ago, I wrote a post on LinkedIn about making customer rewards like coupons worthwhile to customers. I relayed a story from a friend about a spelling-challenged bakery that had mangled the spelling of her son’s name on his birthday cake. In exchange for their trouble, she got a complimentary mini-quiche and access […]

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Marketing

Be Smart With Coupon Offers

Do you use coupons? I use the ones that are easy on me, like these from Ace. I get them through snail-mail about once a month. Coupon fans run the gamut from those who check out the coupons from those mailer packets to those with apps on their smartphones and save tens, if not hundreds, of dollars, when […]