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Arizona business Marketing

Marketing Lessons From WordCamp Phoenix

I recently volunteered at WordCamp Phoenix, an event I’ve attended in the past. For those who aren’t familiar with WordCamp, it’s a WordPress conference. Most WordCamps are strictly local. I use WordPress for this website and with a few of my clients. I’ve even developed a couple of sites with it. WordPress was created to… Continue Reading Marketing Lessons From WordCamp Phoenix

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Arizona education Arizona Tech Communiy Mobile technology

Can Artificial Intelligence Replace the Human Touch?

I attended the sixth annual Phoenix Mobility Conference in September at Arizona State University. This is the second year in a row that a university hosted the event; last year’s conference was at Grand Canyon University. Interestingly, artificial intelligence (AI) and augmented reality (AR)—not mobile technology—were the focuses for much of this year’s conference. At… Continue Reading Can Artificial Intelligence Replace the Human Touch?

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Arizona business Lifestyle Marketing

When a Coupon Isn’t a Reward

A couple of years ago, I wrote a post on LinkedIn about making customer rewards like coupons worthwhile to customers. I relayed a story from a friend about a spelling-challenged bakery that had mangled the spelling of her son’s name on his birthday cake. In exchange for their trouble, she got a complimentary mini-quiche and access… Continue Reading When a Coupon Isn’t a Reward

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Marketing

Active Writing for Better Reading

I  wrote a post on LinkedIn about the Oxford comma debate that included a discussion on style guides. As I noted, style guides differ on their Oxford opinions. One thing they all do agree on is that writing should be done in the active sense. What Is Active Writing? The phrase active writing is kind of… Continue Reading Active Writing for Better Reading