I work a part-time job where I have the opportunity to listen in on customer services and marketing to seniors delivered via phone. For the most part, I’m not impressed. Aside from the obvious frauds (and I’m glad to report that many seniors smell a rat pretty quickly), far too many businesses are missing an… Continue Reading Marketing to Seniors By Phone? Keep It Clear and Concise.
“Can you repeat that?” I find myself asking this a lot. It seems I encounter more people who don’t, or can’t, speak clearly. Many are of a certain generation who are just as stereotyped as the Baby Boomers with whom I am supposed to identify. (Actually, I was relieved to read that I can also claim… Continue Reading Speak Clearly, Please!
Over the past several months I’ve been working with WooCommerce experts who work with e-commerce businesses. For those who aren’t familiar with WooCommerce, it’s a plugin from WordPress that turns a website into an e-commerce powerhouse. The Australian firm BuiltWith, which provides website profiling, lead generation, analysis, and other support services for e-commerce, reported that 12%… Continue Reading Woo-Hoo! WooCommerce for E-commerce!
The Internet of Things (I0T) is here and it’s hungry. Right now, a lot of brainpower is being used to figure out battery and energy solutions so that Alexa never fails to respond and the FitBit doesn’t overlook the stairwell you climbed coming back from lunch. Consider, too, that IoT needs computer processing power as well… Continue Reading Powering the Internet of Things
If your Google (or other) analytics show that most of your website visits come through mobile devices (usually smartphones), you may be wondering if it’s time to consider a mobile-first strategy. Mobile-first design is gaining in popularity because mobile search has now surpassed desktop search. Younger consumers are far more likely to only use mobile… Continue Reading Is Your Website Right for Mobile-First Design?