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Lifestyle Marketing Mobile technology

WiFi Calling To The Faraway Towns

My new-ish smartphone started prompting me a couple of weeks ago to install WiFi calling. Since we’re still getting acquainted, I’d lose the notice as soon as I tapped in my PIN and I’d get sidetracked by something else. But then the prompt remained visible and I went through the brief process of installing WiFi […]

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Lifestyle Marketing

The State of the Spoken Langauge

For the past several months I’ve been providing captioning services for people who are hard of hearing and use one of those caption phones that let them read their conversations. Many customers are older people who also use hearing aids. I’ve written about how people are speaking faster than ever before, which makes conversation harder […]

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Lifestyle Marketing

Marketing to Seniors By Phone? Keep It Clear and Concise.

I work a part-time job where I have the opportunity to listen in on customer services and marketing to seniors delivered via phone. For the most part, I’m not impressed. Aside from the obvious frauds (and I’m glad to report that many seniors smell a rat pretty quickly), far too many businesses are missing an […]

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Lifestyle Marketing

Speak Clearly, Please!

“Can you repeat that?” I find myself asking this a lot. It seems I encounter more people who don’t, or can’t, speak clearly. Many are of a certain generation who are just as stereotyped as the Baby Boomers with whom I am supposed to identify. (Actually, I was relieved to read that I can also claim […]

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Marketing

Woo-Hoo! WooCommerce for E-commerce!

Over the past several months I’ve been working with WooCommerce experts who work with e-commerce businesses. For those who aren’t familiar with WooCommerce, it’s a plugin from WordPress that turns a website into an e-commerce powerhouse. The Australian firm BuiltWith, which provides website profiling, lead generation, analysis, and other support services for e-commerce, reported that 12% […]