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Arizona business Arizona issues

When You Can’t See The Fine Print

How often do you read the fine print when you sign up for a new membership, open an account, or subscribe to a newsletter? Unless there’s a credit card involved, I don’t even skim the fine print. And if there’s a lot of fine print, I cancel out. But what do you do if you… Continue Reading When You Can’t See The Fine Print

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Lifestyle Marketing Mobile technology

WiFi Calling To The Faraway Towns

My new-ish smartphone started prompting me a couple of weeks ago to install WiFi calling. Since we’re still getting acquainted, I’d lose the notice as soon as I tapped in my PIN and I’d get sidetracked by something else. But then the prompt remained visible and I went through the brief process of installing WiFi… Continue Reading WiFi Calling To The Faraway Towns

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Lifestyle Marketing

The State of the Spoken Langauge

For the past several months I’ve been providing captioning services for people who are hard of hearing and use one of those caption phones that let them read their conversations. Many customers are older people who also use hearing aids. I’ve written about how people are speaking faster than ever before, which makes conversation harder… Continue Reading The State of the Spoken Langauge

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Lifestyle Marketing

Marketing to Seniors By Phone? Keep It Clear and Concise.

I work a part-time job where I have the opportunity to listen in on customer services and marketing to seniors delivered via phone. For the most part, I’m not impressed. Aside from the obvious frauds (and I’m glad to report that many seniors smell a rat pretty quickly), far too many businesses are missing an… Continue Reading Marketing to Seniors By Phone? Keep It Clear and Concise.

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Lifestyle Marketing

Speak Clearly, Please!

“Can you repeat that?” I find myself asking this a lot. It seems I encounter more people who don’t, or can’t, speak clearly. Many are of a certain generation who are just as stereotyped as the Baby Boomers with whom I am supposed to identify. (Actually, I was relieved to read that I can also claim… Continue Reading Speak Clearly, Please!