TimeStorm Communications is a content development company I started during a particuarly difficult situation known as the Great Recession.
From 2005 – 2009, I had a job I really liked. I used to joke that the only way I’d leave was being carried out in a box. My colleagues were lovely, my supervisor took us to See’s Candies in downtown Scottsdale for “team building” exercises, and the pay and benefits were pretty good, too.
Then I got laid off. Talk about a prickly situation: I was a single mom to a nice kid still in grade school. Not a great position to find yourself in!
Inspiration Came From LinkedIn!
Two weeks after my layoff, I received the first of two awards for my work on the corporation’s website. The first came from the Web Marketing Association and the second from the company itself.
I also received a lot of really nice messages on LinkedIn from colleagues. Many of them only knew me through a newsletter I created that had been circulating throughout the company.
I got laid off and started receiving writing awards!
Although the nation was in the middle of a recession, I knew there was still a need for solid web content development and other writing services. I created this company to do this.
I create content for businesses that emphasizes the features that makes them stand out from the competetion. This helps them reach customers looking for these specific services or products.
Today’s Web Content Needs More Than Great Writing
The content you have on your website and in your blogs and articles may be well-written, but not terribly effective. That’s because it hasn’t been optimized to get attention from your target audience.
I’m talking about SEO, which makes web content more effective. People who say they specialize in SEO may not even be writers, but they know how to customize good writing to maximize its impact. I’m one of those who can do both for you: I can write, and I can optimize.
- I write in the active sense, which makes content easier to read and digest. Here’s a great explanation about active vs. passive voice in writing from the University of Wisconsin.
- I arrange content so it’s easier to see on mobile. Most people now visit the web through their smartphones. I arrange content to appeal to the small screen, with shorter sentences and paragraphs and more white space.
- I produce usable content that answers readers’ queries. This is where keywords come in. Most people search with a keyword phrase, which is always good to use in content when it fits in. I always look at Google’s list of similar searches for additional keywords and phrases that flow better with the content.
Before I do any writing, I’ll interview you for insights into what makes your business stand out and how customers have been finding you. This process provides important clues to how customers find your products and services.
My Writing Services Will Help You Stay on Message!
You’re probably marketing to customers through a lot of venues:
- Social media
- Sell sheets
- Traditional media (TV/radio, newspaper/trade press ads)
With all these outlets, you can hardly be blamed if signals get mixed. I’ll help you develop and stay on message. I’ll check to make sure all your marketing efforts carry a call-to-action and include contact information.
Of course your messaging will change over time as you introduce new products and services. But you still want to keep a core message about your business. This is why “Ace is the Place” and “finger-lickin’ good!” are still current messages. (Here’s a fun read on famous corporate mottos.)
Got a question for me? Email me and I’ll get back to you ASAP.