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Language Lifestyle Marketing

Cosmopolitan, People In My Home!

What are you reading these days? Well, I’m looking at Cosmopolitan and People magazines even though I haven’t subscribed to them. They came to me. I’m pretty sure I’m not in the target audience for either. And yet, I can’t ignore them. It’s been almost two years since People started appearing in my mailbox. I… Continue Reading Cosmopolitan, People In My Home!

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Internet access Marketing

Falling Off the Phone Tree

I’ve become pretty familiar with phone trees since I started providing phone captioning services for people with hearing disabilities. This service is provided free from the Federal government through phone service taxes. But many of its users struggle with automated answering tools businesses use to reduce the number of live customer service agents. Here in… Continue Reading Falling Off the Phone Tree

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Lifestyle Marketing Mobile technology

WiFi Calling To The Faraway Towns

My new-ish smartphone started prompting me a couple of weeks ago to install WiFi calling. Since we’re still getting acquainted, I’d lose the notice as soon as I tapped in my PIN and I’d get sidetracked by something else. But then the prompt remained visible and I went through the brief process of installing WiFi… Continue Reading WiFi Calling To The Faraway Towns

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Lifestyle Marketing

The State of the Spoken Langauge

For the past several months I’ve been providing captioning services for people who are hard of hearing and use one of those caption phones that let them read their conversations. Many customers are older people who also use hearing aids. I’ve written about how people are speaking faster than ever before, which makes conversation harder… Continue Reading The State of the Spoken Langauge

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Lifestyle Marketing

Marketing to Seniors By Phone? Keep It Clear and Concise.

I work a part-time job where I have the opportunity to listen in on customer services and marketing to seniors delivered via phone. For the most part, I’m not impressed. Aside from the obvious frauds (and I’m glad to report that many seniors smell a rat pretty quickly), far too many businesses are missing an… Continue Reading Marketing to Seniors By Phone? Keep It Clear and Concise.