Category: Marketing

Falling Off the Phone Tree

I’ve become pretty familiar with phone trees since I started providing phone captioning services for people with hearing disabilities about a year ago. I’m sorry to report that a lot of our fellow citizens who use this service (provided free

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WiFi Calling To The Faraway Towns

Woman talking on smartphone!

My new-ish smartphone started prompting me a couple of weeks ago to install WiFi calling. Since we’re still getting acquainted, I’d lose the notice as soon as I tapped in my PIN and I’d get sidetracked by something else. But

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The State of the Spoken Langauge

For the past several months I’ve been providing captioning services for people who are hard of hearing and use one of those caption phones that let them read their conversations. Many customers are older people who also use hearing aids.

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Marketing to Seniors By Phone? Keep It Clear and Concise.

I work a part-time job where I have the opportunity to listen in on customer services and marketing to seniors delivered via phone. For the most part, I’m not impressed. Aside from the obvious frauds (and I’m glad to report

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Speak Clearly, Please!

“Can you repeat that?” I find myself asking this a lot. It seems I encounter more people who don’t, or can’t, speak clearly. Many are of a certain generation who are just as stereotyped as the Baby Boomers with whom I

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