How often do you read the fine print when you sign up for a new membership, open an account, or subscribe to a newsletter? Unless there’s a credit card involved, I don’t even skim the fine print. And if there’s…
Category: Arizona business
Powering the Internet of Things
The Internet of Things (I0T) is here and it’s hungry. Right now, a lot of brainpower is being used to figure out battery and energy solutions so that Alexa never fails to respond and the FitBit doesn’t overlook the stairwell you…
Marketing Lessons From WordCamp Phoenix
I recently volunteered at WordCamp Phoenix, an event I’ve attended in the past. For those who aren’t familiar with WordCamp, it’s a WordPress conference. Most WordCamps are strictly local. I use WordPress for this website and with a few of…
When a Coupon Isn’t a Reward
A couple of years ago, I wrote a post on LinkedIn about making customer rewards like coupons worthwhile to customers. I relayed a story from a friend about a spelling-challenged bakery that had mangled the spelling of her son’s name…
Make Your Website ADA Compliant
I was surprised to read that an important part of the Americans with Disabilities Act (ADA) still hasn’t been finalized. Final rules were supposed to be issued last year about making websites ADA compliant, but have been delayed to next…
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