How often do you read the fine print when you sign up for a new membership, open an account, or subscribe to a newsletter? Unless there’s a credit card involved, I don’t even skim the fine print. And if there’s a lot of fine print, I cancel out. But what do you do if you… Continue Reading When You Can’t See The Fine Print
The Internet of Things (I0T) is here and it’s hungry. Right now, a lot of brainpower is being used to figure out battery and energy solutions so that Alexa never fails to respond and the FitBit doesn’t overlook the stairwell you climbed coming back from lunch. Consider, too, that IoT needs computer processing power as well… Continue Reading Powering the Internet of Things
I recently volunteered at WordCamp Phoenix, an event I’ve attended in the past. For those who aren’t familiar with WordCamp, it’s a WordPress conference. Most WordCamps are strictly local. I use WordPress for this website and with a few of my clients. I’ve even developed a couple of sites with it. WordPress was created to… Continue Reading Marketing Lessons From WordCamp Phoenix
A couple of years ago, I wrote a post on LinkedIn about making customer rewards like coupons worthwhile to customers. I relayed a story from a friend about a spelling-challenged bakery that had mangled the spelling of her son’s name on his birthday cake. In exchange for their trouble, she got a complimentary mini-quiche and access… Continue Reading When a Coupon Isn’t a Reward