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Arizona business Arizona issues

When You Can’t See The Fine Print

How often do you read the fine print when you sign up for a new membership, open an account, or subscribe to a newsletter? Unless there’s a credit card involved, I don’t even skim the fine print. And if there’s a lot of fine print, I cancel out. But what do you do if you […]

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Arizona business Arizona Tech Communiy Mobile technology

Powering the Internet of Things

The Internet of Things (I0T) is here and it’s hungry. Right now, a lot of brainpower is being used to figure out battery and energy solutions so that Alexa never fails to respond and the FitBit doesn’t overlook the stairwell you climbed coming back from lunch. Consider, too, that IoT needs computer processing power as well […]

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Arizona business Marketing

Marketing Lessons From WordCamp Phoenix

I recently volunteered at WordCamp Phoenix, an event I’ve attended in the past. For those who aren’t familiar with WordCamp, it’s a WordPress conference. Most WordCamps are strictly local. I use WordPress for this website and with a few of my clients. I’ve even developed a couple of sites with it. WordPress was created to […]

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Arizona business Lifestyle Marketing

When a Coupon Isn’t a Reward

A couple of years ago, I wrote a post on LinkedIn about making customer rewards like coupons worthwhile to customers. I relayed a story from a friend about a spelling-challenged bakery that had mangled the spelling of her son’s name on his birthday cake. In exchange for their trouble, she got a complimentary mini-quiche and access […]

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Arizona business Marketing

Make Your Website ADA Compliant

I was surprised to read that an important part of the Americans with Disabilities Act (ADA) still hasn’t been finalized. Final rules were supposed to be issued last year about making websites ADA compliant, but have been delayed to next year. However, this hardly means that businesses required to meet ADA requirements for physical access—schools, […]