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Greetings!
Thanks for taking the time to meet TimeStorm Communications, an Arizona-based communications consultancy that focuses on helping small businesses and entrepreneurs create and spread their online messages.
Are you struggling to find the right words?
Handling a prickly situation.
No one said writing is easy! Writing for the web presents its own unique challenges that boil down to rules about what you say, how you say it, and how often it’s said.
Luckily, here at TimeStorm Communications, we love to write and writing for the web is our specialty. We will work with you to understand the messaging you want on your website and on key social media sites that work well for your message.
We focus primarily on developing and organizing web content, which involves:
- Creating SEO*-rich content that helps potential customers find you on the web.
- Making sure your content has the keywords it needs, in the right places.
- Organizing content into useful “chunks” of information.
- Linking to social networks and online media appropriate for your business, including local listings.
- Advising on branding and graphics use.
We keep track of trends that include the dos and don’ts in the increasingly complex SEO world as well, taking note of trends, new rules, and updates to search engine functions such as Panda.
If you don’t have a website and want to launch one, we can get you going using WordPress, the most popular web development software in the world. WordPress is easy to use and is a great tool for organizing your content, including photos and videos.
Establish a social media presence
TimeStorm Communications will get you going in social media where it makes sense and show you how to use these tools. This means, at a minimum, getting your name out on LinkedIn and Twitter, two sites that shouldn’t be ignored.
From there, we can explore other sites to see which ones fit your business model. For example, if you’re a B2B (business to business) operation, Facebook might have limited use for you. Listing and promoting your business on a vertical search engine in your field is a better option.
That’s not to say that Facebook isn’t a great tool. It is, if you provide services directly to customers or you are an entertainer (or an entertaining person). Facebook offers some pretty nice business page templates. Or, we can get a customized Facebook template designed for you. We work with some very experienced web and site designers who also specialize in helping smaller organizations put out messages through social media.
Traditional marketing and PR services with an e-twist
We haven’t written off hardcopy materials! TimeStorm Communications can develop content for your brochures, fliers, sales letters, and other traditional communications. We write these using the same types of keywords and descriptions on your web content to ensure a consistent message and voice.
We are big fans of press releases can create and distribute them electronically, through email and online news services. We can provide the research to help you determine who should receive your press releases through e-mail. We recommend ConstantContact for its user-friendliness, low cost, and reliability.
We can even assist with proposal and grant writing.
TimeStorm Communications can also help with government relations by supporting grassroots campaigns with creating messages to send through e-newsletters, email blasts, alerts, and more.
Once again, thanks for stopping by! We hope you’ll check out some of the pages inside.
Cheers,
TimeStorm Communications
*Search Engine Optimization—the quality that makes your content get results
